Google Tracking Integration

Google Analytics & Google Tag Manager Tracking

Flower Store In a Box supports two different methods of Google tracking:

Google Tag (gtag.js)
Google Tag Manager (GTM)

Both methods allow you to track visitor activity, conversions, purchases, and other important events on your website.

Configuring Tracking Codes

To configure your tracking codes, navigate to:

Marketing & SEO > Tracking Codes

You will see options for both Google Tag (gtag.js) and Google Tag Manager (GTM).

Option 1: Google Tag (gtag.js)

If you are using a Google Analytics 4 Measurement ID, for example G-XXXXXXXXXX:

Tick the Google Tag (gtag.js) checkbox.
Enter your Google Tag ID into the tracking field.
Save your changes.

Example Google Tag ID:

G-ABC123DEF4

Once enabled, your website will automatically send page views and ecommerce purchase data directly to Google Analytics.

Option 2: Google Tag Manager (GTM)

If you are using Google Tag Manager:

Tick the Google Tag Manager (GTM) checkbox.
Enter your GTM Container ID.
Save your changes.

Example GTM Container ID:

GTM-ABC1234

Your website will then load your GTM container, allowing you to manage all tracking scripts, marketing tags, conversion tracking, and analytics from within Google Tag Manager.

Enhanced Data Layer Support

For customers using Google Tag Manager, we strongly recommend enabling the Enhanced Data Layer option.

When enabled, Flower Store In a Box pushes detailed ecommerce information into the website`s Data Layer, including:

Product Views
Add To Cart Events
Checkout Events
Purchase Events
Order Value
Transaction ID
Product Information
Customer Information, where permitted

This allows Google Tag Manager to trigger advanced tracking and marketing tags without requiring additional website coding.

The Enhanced Data Layer is particularly useful for:

Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Enhanced Conversions
Meta (Facebook) Conversion Tracking
Third-Party Marketing Platforms

For more information on the Data Layer and available ecommerce events, please refer to our help guide:

View the Enhanced Data Layer help guide

Which Option Should I Use?

Use Google Tag (gtag.js) if:

You only need Google Analytics 4.
You want the simplest setup.
You are not using Google Tag Manager.

Use Google Tag Manager if:

You manage multiple tracking platforms.
You use Google Ads.
You use Facebook/Meta tracking.
You want advanced conversion tracking.
You want access to the Enhanced Data Layer.

Most customers using modern analytics and advertising platforms should choose Google Tag Manager with the Enhanced Data Layer enabled.

Added: 2026-6-01 and last modified: 2026-6-01

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