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email Broadcasts

Email Broadcasts

Email marketing is an effective tool which, when executed properly, can generate ongoing sales for your florist business.

Flower Store in a Box provides a streamlined email broadcast platform that allows you to send campaigns to your verified customers.

What is a Verified Customer?

To prevent spam, our platform only sends emails to verified customers of your website. This is designed to reduce email bounces and complaints.

A verified customer must have:

  • Joined the site either through the checkout process or via the members page
  • Made a purchase

If you have not sent an email broadcast before or if your email list is outdated (inactive for an extended period), our platform will validate each email address by checking:

  • Whether the domain exists
  • If the email address is generic (e.g., info, sales, webmaster); such emails will not be delivered
  • Any record of complaints associated with the email address

This verification process may take a few days to complete the first time you set up email marketing, or when sending to a cold list (untouched for more than three months).

How Often Should I Send?

It is recommended to send at least one email per month to keep your list active and prevent it from going stale.

Can I Add Emails That Have Not Purchased?

No, only confirmed customers can be added to the mailing list.

Added: 2026-3-16 and last modified: 2026-3-16
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