You can add Unique Metadata for each product category in your website.
The Product Category Name must always stay the same, however you can enter a descriptive title for the page in the Page Title.
In Keywords, enter the main keywords that relate to this product category (or the keywords you want people to find this category by) IE:
Roses Delivered, Fresh Roses, Send Roses Australia
Each keyword or key phrase should be separated by a comma
In Description enter a description of the product category, this should be description and about 25 words or less. Google and other search engines will use this summary of your page when they list this page in the search engine.
Then click Modify and the changes are made and live on your website.
Added: 2013-7-16 and last modified: 2018-11-06