You can add Unique Metadata for each product in your website.
In Keywords, enter the main keywords that relate to this product (or the keywords you want people to find this category by) IE:
Roses Delivered, Fresh Roses, Send Roses Australia
Each keyword or key phrase should be separated by a comma
In Description enter a description of the product, this should be description and about 155 Characters or less. Google and other search engines will use this summary of your page when they list this page in the search engine.
The Meta Description is a bit like your text advertisement to encourage people to click on your link in the serach results.
So make the words punchy and too the point. However do not keyword stuff or write nonsensical words here.
Then click Modify and the changes are made and live on your website.
Added: 2013-7-16 and last modified: 2018-11-06