There are no fewer than 4 huge special dates in every florists calendar:
For each of these dates you should optimize your site to attract internet traffic and sell sell sell!
To optimise your website you should do a few things:
1) You should make sure that you have the day as a product category on your website, you can read how to add product categories here.
2) You should choose products on your homepage for the even, and use descriptive enticing words for the products
3) Send out eMail newsletters to your customers reminding them it`s Valentines Day etc and telling them they can order online
4) Make sure your homepage content repeatably says the event name and links to your product category.
As a general rule of thumb for best SEO you should keep the Special Event category on your website all year round, that way Google and the other search engines will know your products are available.
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