The second biggest issue after your product catalogue is the content for the rest of your website. If you are accepting credit cards online there are statutory requirements that your bank and credit card merchant will require you to have.
Below is a minimum list of pages that will require content and a general guide as to what the page should contain.
The Welcome page text should be welcoming and mainly aimed at Search Engine Optimisation.
The About Us page is very important it`s the page that the nervous online shopper visits most if they are unsure of whether to use you to purchase. This page should really demonstrate who you are and help raise your credibility.
Your contact page must have your full phone number AND a physical address for your business, this is a requirement for your credit card merchant account.
You should explain your delivery policy clearly and in depth if possible include details such as:
Your site must have a privacy policy, the policy will outline how you treat customer details. As a general rule unless you explicitly ask for permission from a customer you can ONLY use their personal details for the transaction you are entering in to.
The best way to write a privacy policy is to read other site`s policies and then adapt it to your own needs.
Your new website will have an SSL Certificate to encrypt both the credit card and personal details of your customers and only authorized users with a username and password have access to the customer`s details.
Flower Store In a Box does not hold customer`s credit card numbers in any way. Credit card transactions are securely encrypted and sent to the payment gateway for processing.
This page should have all the rest of your legal terms and conditions of sale. These are really important to get correct and should cover things such as liability for loss etc. Again read other people`s legal statements and adapt these to your own.
Your refund policy should be clearly spelt out and should adhere to the consumer law of your particular state or territory.
Important Note: It`s important that all of your Legal, Privacy statements should be reviewed by a qualified legal practitioner.
Added: 2013-7-15 and last modified: 2018-10-19