The most important aspect of your new website is your product catalogue. With product catalogues and categories:
Less = More
Especially when you are setting an eCommerce website up for the first time. It’s far easier to have four main categories of products and 6 products instead of twenty product categories and five products in each.
So that means that you only have create 24 products instead of 100!
As a general rule,
You should have at least 25 words of description too, I say 25 words but the best would be about 500 words for each product for maximum Search Engine Optimisation.
Your product should have a few options as well, for example for $50 more you may have a premium offering with Vase and Chocolates. It’s amazing how customers will choose the more expensive option because they want to wow the recipient more. So you might have:
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$69.50 Posy only - no vase |
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$89.50 Posy in vase (as shown) |
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$104.50 Posy in vase - More Flowers |
Probably the most important aspect of your new website will be the images of your products. You must have the best images of your products that you can get and in there is one word to consider above all else:
Your images should all be consistent. You should have all your images either in landscape or portrait, never a mix between the two.
Some other key issues to consider about product images are:
Flower Store In a Box will convert the images into the correct sizes for your website automatically so you just have to upload them once and all the thumbnails etc will be created for you.
The shopping Cart allows you to ‘up-sell’ additional products such as, Chocolates, vases etc.
Only the following product Categories are pre-included for this:
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Balloons
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Chocolates
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Wine
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Teddy Bears
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