Your homepage generates LocalBusiness structured data automatically. This is the most important schema on your site. It tells search engines and AI tools who you are, where you are, and what you do.
The fields that feed into this schema come from your store settings. Keeping them accurate is what makes the schema effective.
Go to Dashboard > Settings > Main Settings to update your business name, address, phone number, and trading hours.
Latitude, longitude, and price range are set under Dashboard > Marketing & SEO > SEO > SEO & Structured Data.
A simplified example of the schema built from your business details:
{
"@context": "https://schema.org",
"@type": "Florist",
"name": "Bloom & Co Florist",
"telephone": " 61 3 1234 5678",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "12 Smith Street",
"addressLocality": "Fitzroy",
"addressRegion": "VIC",
"postalCode": "3065",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": -37.7999,
"longitude": 144.9784
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "08:00",
"closes": "17:00"
}
]
}If you have added FAQs to your homepage using the FAQ tool, those are also included as FAQPage structured data. Each question and answer pair becomes a machine-readable entry that AI tools can cite directly. This is the exact schema your FAQ tool generates:
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you deliver flowers same day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, order before 1pm for same-day delivery in our local area."
}
}
]
}This is one of the most effective things you can do for AI search visibility. Clear, direct answers to common florist questions help tools like ChatGPT and Perplexity recommend your store by name.
Use the Google Rich Results Test and enter your homepage URL. You should see LocalBusiness and FAQPage entries with no errors.