Structured data is markup code added to your website that tells search engines and AI tools exactly what your content means. Instead of a search engine guessing that a number is a phone number or a price, structured data labels it clearly.
This helps Google, ChatGPT, Perplexity, and other tools understand your business and recommend it more accurately.
Why it matters for florists
- Your delivery areas become machine-readable, so customers find you in local searches like "same-day flowers Richmond".
- Your business details appear in AI-generated recommendations.
- Rich snippets can show your hours, ratings, and prices directly in search results.
Types of structured data on your store
Flower Store In a Box automatically generates the following structured data types as you build out your store:
- LocalBusiness - your business name, address, phone number, and trading hours
- Product and Offer - product titles, descriptions, and pricing
- DeliveryChargeSpecification - your delivery zones and fees
- FAQPage - questions and answers from your FAQ tool
- BreadcrumbList - your site navigation structure
- AggregateRating - your customer reviews and ratings
How to set up structured data
- Go to Dashboard > Marketing & SEO > SEO & Structured Data.
- Check your main settings and confirm your business name, street address, phone number, and trading hours are correct.
- Write clear product titles and descriptions. These feed directly into your Product and Offer schema.
- Use the FAQ tool to add questions and answers. Each FAQ entry is automatically formatted as FAQPage schema.
- Create SEO suburb landing pages for each area you deliver to. Each page generates its own structured data, which helps target individual service areas.
Keeping structured data up to date
You do not need to manually update your structured data every time you make a change. New pages and content are automatically included as you publish them. The most important thing is to keep your core business details accurate in your main settings.
Suburb landing pages
Creating a dedicated page for each delivery suburb is the most effective way to improve local search visibility. Each page generates its own structured data and allows search engines to match your store to location-specific queries.