Marketing

Pop-ups

Pop-ups let you display promotional messages to visitors on your store. You can target them by date, page, and category, and choose from several design formats.

To access pop-ups, go to Marketing & SEO > Marketing Tools > Pop Ups.

Creating a pop-up

When you create a new pop-up, you can configure the following settings:

  • Name - an internal label for your reference
  • Date Range - set a From Date and To Date to control when the pop-up displays
  • Frequency - option to show the pop-up only once per visitor
  • Delay - set how many seconds to wait before the pop-up appears
  • Publishing Variation - choose the format (see options below)
  • Link - an optional destination URL or category page when the visitor clicks
  • Display Scope - show site-wide or on specific pages only
  • Category Targeting - restrict the pop-up to visitors browsing specific product categories

Publishing formats

You can choose one of five formats for your pop-up:

  1. Pre-designed promotional templates
  2. Custom uploaded image
  3. Text-based message only
  4. Custom HTML/CSS
  5. AI-generated promotional artwork

Targeting by category

Use category targeting to show a pop-up only to visitors browsing certain product types. For example, you could display a Mother`s Day promotion only to visitors browsing relevant flower categories, rather than showing it to everyone on your site.

Running multi-week campaigns

You can create several pop-ups with different messages, images, and offers, each covering a different date range. Point them all to the same destination category to run a cohesive multi-week campaign.

Added:  •  Last updated: 2026-07-16
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