Flower Store In a Box supports all standard website tracking codes. You can add Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Facebook/Meta Pixel, Microsoft Clarity, and any other third-party tracking script s.
There are two main approaches, and it is important to understand the difference:
If you enter both a GA4 measurement ID and a GTM container ID in your settings, GA4 will fire twice - once directly and once through GTM. This causes double-counted orders in your GA4 reports and inflated conversion data in Google Ads.
Choose one approach:
For florists running Google Ads, the recommended setup is:
This gives you one central place to manage all tracking and makes it easy to add or change tags without touching the website settings.
For higher-traffic florists or those wanting to bypass ad blockers, Flower Store In a Box supports routing GTM through Cloudflare`s Google Tag Gateway. This sends tracking data through your own domain rather than directly from the browser to Google, which improves data accuracy. Contact support to set this up.