This is everything that helps your individual product pages get found by both traditional search engines (SEO) and AI answer engines like ChatGPT and Perplexity (AEO - Answer Engine Optimisation).
Open any product under Dashboard > Products - the SEO and FAQ fields are part of the same product edit form as the core product details.
Well-optimised product pages are more likely to appear in Google search results and to be recommended directly by AI shopping assistants, both of which drive free, ongoing traffic without paying for ads.