Email marketing remains one of the most powerful ways to grow your florist business. But under Australian law, you can’t just add someone to your mailing list without their consent — they must actively give you permission.
Flower Store In a Box makes this simple by allowing you to:
Add a one-click option at checkout where customers can join your list.
Customise the marketing message shown at checkout.
Offer value in exchange for joining (such as a discount).
It’s not enough to just ask customers if they’d like to join your list and remember their details for next time. To get more sign-ups, you need to offer something in return.
For florists, one of the most effective incentives is a discount on their order. This makes people far more likely to opt in and give you permission to market to them.
Inside your Flower Store In a Box account, you can set up Members Levels.
Create a “standard on joining” level that automatically grants a discount (most florists offer 10% off every order).
Extend this with automated loyalty levels, so customers who spend more over time receive additional perks and rewards.
👉 Read more about automated members levels in our blog:
Automated Members Loyalty Program
You have two ways to send marketing emails:
In-built Email Marketing – Customers who:
Have made a purchase on your website in the last three months, and
Have opted in to receive marketing,
will be automatically added to your list.
Third-party Email Apps – You can also connect your store to Mailchimp or other email marketing platforms.
The following help files will guide you through setting up email marketing in your store:
Add a Members Level
Make a Members Level Standard on Joining
Setting Members` Loyalty Thresholds
Emails and SMS Marketing for Members Levels
Edit Join Now Checkout Settings
Mailchimp settings