Flower Store in a Box integrates seamlessly with the Facebook Tracking Pixel allowing you to tightly target advertising to Facebook & Instagram Users as well as use Facebook Shopping.
The Facebook Pixel is a tool that allows you to better measure the effectiveness of your Social Media advertising on Facebook and Instagram. It does this by tracking how people use your website and then assisting you to better target your advertising.
Flower Store In a Box has integrated the following events and tracking into your website:
View Page
Each page of your website is tracked.
Add to Cart
When a customer adds an item to the shopping cart.
Complete Signup
When a customer registers as a member on your website
Contact
When a customer uses a contact from on your website to contact you.
Purchase
When a purchase is made it tracks the purchase and the amount purchased.
Product View
The website shares the product data to Facebook along with:
Product ID
Name
Price One
URL
Image
You can then use this data to create a product catalogue in Facebook shopping
https://www.facebook.com/products/
<script type="application/ld+json">
{
"<atsymbol>context": "http://schema.org/",
"<atsymbol>type": "Product",
"productID": "$in{`display`}",
"name": "$name",
"image": "$domain/images/product/large/$in{`display`}.jpg",
"description": "$name from $sitename, priced from only $price_one",
"sku": "$in{`display`}",
"itemCondition": "new",
"google_product_category" : "$category",
"brand": {
"<atsymbol>type": "Thing",
"name": "$sitename"
},
"offers": {
"<atsymbol>type": "Offer",
"priceCurrency": "$dollartype",
"price": "$price_one",
"url": "$url",
"priceValidUntil": "2030-01-01",
"itemCondition": "http://schema.org/Fresh",
"availability": "http://schema.org/InStock",
"seller": {
"<atsymbol>type": "Organization",
"name": "$sitename"
}
}
}
</script>