Myweblogin Knowledge Base

Facebook Tracking Pixel

Flower Store in a Box integrates seamlessly with the Facebook Tracking Pixel allowing you to tightly target advertising to Facebook & Instagram Users as well as use Facebook Shopping.

What is the Facebook Pixel?

The Facebook Pixel is a tool that allows you to better measure the effectiveness of your Social Media advertising on Facebook and Instagram.  It does this by tracking how people use your website and then assisting you to better target your advertising.

What does the Facebook Pixel allow you to do?

  • Track Sales on your website from Facebook ads
  • Target people who have visited your website but not purchased (re-marketing)
  • Build target audiences on Facebook to target your ads based on other users of your website
  • Optimize your Facebook advertising.

How do I activate it on my website?

  1. Go to Business Settings in Business Manager.
  2. Select your business.
  3. Click Data Sources.
  4. Select Pixels.
  5. Click the + Add button. 
  6. Type in a name for your pixel. 
  7. Optional: Enter your website URL.
  8. Click Continue.
  9. Click Set up the Pixel Now. 
  10. Copy the code to a text file and extract the PIXEL ID from the code
  11. Go to the website dashboard Main Settings
  12. Select the Tracking Codes
  13. Scroll Down and enter the ID in Facebook Pixel ID
  14. Click the button Update Tracking Settings

What events does the Facebook Pixel Track

Flower Store In a Box has integrated the following events and tracking into your website:

View Page

Each page of your website is tracked.

Add to Cart

When a customer adds an item to the shopping cart.

Complete Signup

When a customer registers as a member on your website

Contact

When a customer uses a contact from on your website to contact you.

Purchase

When a purchase is made it tracks the purchase and the amount purchased.

Product View

The website shares the product data to Facebook along with:

Product ID

Name

Price One

URL

Image

You can then use this data to create a product catalogue in Facebook shopping

https://www.facebook.com/products/

 

<script type="application/ld+json">
{
"<atsymbol>context": "http://schema.org/",
"<atsymbol>type": "Product",
"productID": "$in{`display`}",
"name": "$name",
"image": "$domain/images/product/large/$in{`display`}.jpg",
"description": "$name from $sitename, priced from only $price_one",
"sku": "$in{`display`}",
"itemCondition": "new",
"google_product_category" : "$category",
"brand": {
"<atsymbol>type": "Thing",
"name": "$sitename"
},
"offers": {
"<atsymbol>type": "Offer",
"priceCurrency": "$dollartype",
"price": "$price_one",
"url": "$url",
"priceValidUntil": "2030-01-01",
"itemCondition": "http://schema.org/Fresh",
"availability": "http://schema.org/InStock",
"seller": {
"<atsymbol>type": "Organization",
"name": "$sitename"
}
}
}
</script>

Added: 2020-8-07 and last modified: 2020-8-11