Myweblogin Knowledge Base

Facebook Tracking Pixel

The Facebook Pixel is a piece of code that can be added to your ecommerce website to track website visitors and their actions. This information can then be used to create custom audiences and target advertising on Facebook and Instagram. The Facebook Pixel allows your ecommerce businesses to:

  1. Track website conversions: The Facebook Pixel can track important events, such as product purchases, and attribute them to advertising campaigns. This helps businesses measure the return on investment for their advertising spend.

  2. Create custom audiences: The Facebook Pixel can create audiences of people who have visited the website, allowing businesses to retarget them with relevant advertising.

  3. Optimize advertising: The Facebook Pixel can be used to optimize advertising for specific conversion events, such as product purchases. This helps to ensure that advertising spend is being used effectively and efficiently.

Adding the Facebook Pixel to your Flower Store In a Box website.

The Facebook Tracking Pixel has been seamlessly integrated into the Flower Store in a Box platform. This allows you to target your advertising to Facebook and Instagram users with greater precision, and make use of Facebook Shopping.

To activate the Facebook Pixel on your website, follow these steps:

  1. Go to Business Settings in Business Manager on Facebook
  2. Select your business
  3. Click Data Sources
  4. Select Pixels
  5. Click the + Add button
  6. Type in a name for your pixel
  7. Enter your website URL (optional)
  8. Click Continue
  9. Click Set up the Pixel Now
  10. Copy the code to a text file and extract the Pixel ID

In your website dashboard

  1. Go to the website dashboard Marketing & SEO
  2. Choose Marketing Tools
  3. Select Social Media Settings
  4. Scroll down and enter the Pixel ID in Facebook Pixel ID
  5. Click the Update Social Settings button

The Facebook Pixel tracks various events, such as:

  • View Page: Tracks each page of your website
  • Add to Cart: Tracks when a customer adds an item to their shopping cart
  • Complete Signup: Tracks when a customer registers as a member on your website
  • Contact: Tracks when a customer uses a contact form on your website
  • Purchase: Tracks when a purchase is made, and the amount purchased
  • Product View: Shares product data with Facebook, including product ID, name, price, URL, and image

This information can be used to create a product catalogue in Facebook Shopping. You can debug your Facebook Pixel using the Facebook Microdata Debugger.

Added: 2020-8-07 and last modified: 2023-5-02