The Facebook Pixel is a piece of code that can be added to your ecommerce website to track website visitors and their actions. This information can then be used to create custom audiences and target advertising on Facebook and Instagram. The Facebook Pixel allows your ecommerce businesses to:
Track website conversions: The Facebook Pixel can track important events, such as product purchases, and attribute them to advertising campaigns. This helps businesses measure the return on investment for their advertising spend.
Create custom audiences: The Facebook Pixel can create audiences of people who have visited the website, allowing businesses to retarget them with relevant advertising.
Optimize advertising: The Facebook Pixel can be used to optimize advertising for specific conversion events, such as product purchases. This helps to ensure that advertising spend is being used effectively and efficiently.
The Facebook Tracking Pixel has been seamlessly integrated into the Flower Store in a Box platform. This allows you to target your advertising to Facebook and Instagram users with greater precision, and make use of Facebook Shopping.
To activate the Facebook Pixel on your website, follow these steps:
In your website dashboard
The Facebook Pixel tracks various events, such as:
This information can be used to create a product catalogue in Facebook Shopping. You can debug your Facebook Pixel using the Facebook Microdata Debugger.